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Our Story

The GeekYourRate® website was developed in 2015 by a Colleyville, Texas Engineer out of frustration with using the state-run electric comparison website

The founder and “Chief Geek”, Mark Trimarchi, spent 26 years as an Energy Engineer (degreed Mechanical Engineer). He was closely involved with utility rate analysis and energy consumption modeling. He is a licensed Professional Engineer in Texas and a Certified Energy Manager.

After Texas deregulated the electric market in 2002, co-workers often asked him which electric provider they should switch to for their home. The Texas site offered hundreds of plans but was not capable of sorting effectively by price. He soon found it was taking one to two hours of tedious work to determine the true lowest cost provider using the individual’s 12-month usage data.

Determined to automate the process and to share his solution with fellow Texans, he spent nearly two years creating:


So, Embrace Your Inner Geek™ and let us find the true lowest-cost electric plans for your home, apartment, townhouse or condo in seconds!

While the very best and most accurate way to shop is to enter your past 12 months of usage into the site, you don't have to. If you are moving to a new home or apartment, you won't know the past monthly electricity usage. Just select the "I will answer 4 questions..." option during the shopping process and we’ll estimate 12 months of usage for you and use it to compare rates!

It’s possible to save hundreds or even thousands of dollars per year by switching electric providers using information from GeekYourRate!

VIDEO: How does it work?